
News reporting is factual, impartial, and primarily informative… right?
If you haven’t heard about the iPhone, you are probably living under a rock. I’ll forgive you if you hadn’t heard about the just-recently-announced $200 price-drop, though (this time). A mere 10 weeks after the iPhone debuted at a hefty price of $599 for the 8GB version, Apple has decided to drop the cheaper 4GB version from production and lower the price of the 8GB substantially, sparking debate and frustration amongst customers, and a large amount of chatter across the web (which is what we’re interested in).
The news came from an official Apple announcement yesterday. In the tradition of Apple announcements these days, the whole of the tech news and internet world waited with baited breath and jumped all over the surprising announcement with a variety of news articles – with opinion pieces not far behind. Apple has become a considerable force in American pop culture these days, and this grants it the interesting angle of being covered by the general media and tech-savvy sites alike. CNN and tech site Ars Technica both, predictably, posted articles about the price drop.
From the titles of the two articles, CNN’s “Early adopters sour over iPhone price cut” and Ars’ “Apple drops iPhone price by a third, early buyers not amused,” the two articles definitely agree on one thing – early adopters were not happy to hear about a price cut so soon. What’s really interesting about these two articles, though, is that they’re indicative of the differences of tone and style between MSM reporting and blogging.
Though the general idea in both articles is the same, and many of facts are repeated between the two, the modes of writing are radically different.
The price cut, from $599 to $399 for the 8-gigabyte iPhone, immediately set off a debate on online tech forums between early adopters, who said paying a premium price came with the territory, and those who said they felt burned. The price reduction was too much too soon, some complained.
In a discussion on The Unofficial Apple Weblog site, the views were split evenly.
We’ve come to expect our news to be delivered to us by what appear to be impartial, highly-trained, fact- and statistic-spewing journalists – but that’s changing. Even some large sites, such as Ars Technica, who are well-reputed, show the drastic difference in the current generation of news propagation through the internet:
I understand that things change, costs lower and product interest fluctuates, but dropping the price by that much so close to the initial launch is going to hit a lot of customers the wrong way. The kind of customers who were willing to spend $600 on a phone, and who are also likely to warn their friends and family about Apple’s practices after getting stung like this.
There are a couple things to notice here that exemplify the differences between these two methods of news delivery. The first, and probably most obvious, is the use of first-person in the Ars Technica blog-style article. Traditional news writing shuns the use of the personal, subjective point-of-view in everything but opinion pieces in an attempt to appear more professional, more informed, and more impartial. Blogs, on the other hand, embrace the first-person in many cases. While it may not seem as credentialed, the use of “I” creates a personal relationship of sorts between the writer and the audience. We’re not listening to the news, we’re listening to another person.
The MSM article uses quite a few statistics and numbers, and tries to balance out opinions with their counter-arguments. It also provides a more interesting look at Apple in the cell phone industry, where prices drop faster than in computers. The blog, on the other hand, feels more reactionary but isn’t afraid to update itself (at the bottom) with more information and clarification.
Right, so blogs and the MSM are different – but who should you trust and listen to? The answer: both. Consuming news media on the internet should be comparable to eating a balanced breakfast – get your dose of MSM articles laden with facts, “official” information and announcements, and then wash it down with a good dose of blogs with various opinions (and sometimes facts the MSM “overlooked”). I don’t believe that either is “better”, but now that opinions from more angles are available, why ignore them?